EdTechNoida
How Noida SkillEdge Academy Cut PPC Cost-Per-Lead by 42%
"High cost-per-lead (CPL) on Meta Ads, flatlining organic reach, and unoptimized landing pages that bounced traffic."
The Business Challenge
High cost-per-lead (CPL) on Meta Ads, flatlining organic reach, and unoptimized landing pages that bounced traffic.
Our Strategic Execution
Restructured Google Search Campaigns, built negative keyword lists, implemented A/B testing on landing page headlines and forms, and set up clear CRM conversion tracking pipelines.
Key Outcomes & Results
- ✓42% Reduction in Cost-Per-Lead
- ✓2x Lead Volume in 60 Days
- ✓5.2x ROAS on Course Registrations
Campaign Metrics
Top Achievement42% Reduction in Cost-Per-Lead
Conversion Impact2x Lead Volume in 60 Days
Campaign Timeframe2 Months
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