Marketing for real estate developers and builders
Launch marketing, inventory sales and lead follow-up for residential developers — built around site visits and bookings, not impressions.
Last reviewed by Muddassir Ali
Get a free marketing review →Most small and mid-size developers sell through a mix of channel partners, property portals and hoardings, with a corporate website that was never built to convert ad traffic. When a launch slows down, it is hard to tell whether the problem is the market, the price, the leads or the follow-up.
We give developers a lead engine they own: a landing page for each project, Meta and Google campaigns that produce exclusive enquiries, and WhatsApp automation that replies to every lead in seconds and books site visits. Everything is measured on cost per site visit, so you know what each rupee of marketing does.
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What developers tell us is going wrong
Launch absorption is slower than planned
The first months of a launch set the tone with lenders and CPs, and a slow start makes every later phase harder to sell.
“The agency sent fake leads”
Often the leads were real but unqualified, or called too late. Without shared definitions and tracking, it becomes an argument.
Dependence on CPs and portals
Commission and portal subscriptions are unavoidable, but having no direct lead source leaves you with no leverage.
RERA and advertising compliance
Every ad and page needs the registration number and accurate claims about possession, amenities and price.
How we help developers
A landing page for each project or phase
Location, price band, RERA details and site-visit booking on the first screen, with the price sheet delivered on WhatsApp.
Landing Pages & Project MicrositesExclusive leads from Meta and Google
Project-name, locality and configuration searches on Google; launch and retargeting campaigns on Meta; reported on cost per site visit.
Meta & Google AdsInstant reply, qualification and visit booking
Every enquiry gets a WhatsApp reply within seconds, is qualified and routed to your sales team or CP, and reminded before the visit.
AI Chatbot & WhatsApp Automation
Built for how developers actually sell
Your CP network included
Tagged links and page copies for channel partners, with timestamped lead registration to reduce ownership disputes.
Launch-to-possession planning
Pre-launch EOI capture, launch campaigns, and a “ready to move” push once OC is received — each with its own page and message.
Numbers your sales head trusts
Weekly reporting on leads, contact rate, site visits and cost per site visit, taken from your CRM rather than ad dashboards.
Real estate marketing in Kanpur, Lucknow, Noida and Delhi NCR
We work with developers and channel partners across Uttar Pradesh and Delhi NCR. Campaigns are planned locality by locality, because buyers search and compare by area, not by city.
Kanpur
A close-knit market where many buyers already know a broker. Fast WhatsApp follow-up and clear price and RERA details on the page decide who gets the site visit.
Marketing in Kanpur →Lucknow
Buyers compare projects locality by locality, so each project gets its own page and ads aimed at the areas buyers actually search for.
Marketing in Lucknow →Noida and Greater Noida
Many projects compete for the same buyers in the same sectors, so exclusive leads, speed of reply and cost per site visit matter more than reach.
Marketing in Noida and Greater Noida →Delhi NCR
A large, crowded ad market where narrow targeting, retargeting and well-qualified enquiries keep the cost per site visit under control.
Example plans
Guides
Common questions
What developers usually ask before working with us.
Do you work with small and mid-size developers?
- Yes. Most of our work is with developers running one to a few projects at a time, where the founder or sales head wants direct control over lead generation instead of depending only on portals and CPs.
Will this replace our channel partners?
- No. CPs remain an important sales channel. Our work gives you a direct lead source alongside them, and we can give your CPs tagged pages and links so their leads are tracked fairly.
Can you market a project before RERA registration?
- No. We only run ads and publish pages for projects that are RERA-registered, and every creative carries the registration number. For pre-launch interest we can collect expressions of interest in line with your legal advice.
How quickly can a launch campaign go live?
- Usually within one to two weeks: landing page, tracking, WhatsApp automation and campaigns built together. The timeline depends on how quickly price sheets, renders and approvals are ready.
Do you handle hoardings, print or events?
- No. We focus on digital lead generation — landing pages, Meta and Google ads, and WhatsApp automation — and make sure offline campaigns send people to a page and number we can track.
Which cities do you work in?
- We work with developers in Kanpur, Lucknow, Noida, Greater Noida and the wider Delhi NCR, and can run campaigns for projects elsewhere in India.
How do you report results to a developer?
- Weekly, in plain language: leads by campaign, how many were contacted, site visits booked and completed, and cost per site visit — taken from your CRM, not just the ad dashboards.
Can you help sell unsold or ready-to-move inventory?
- Yes. Ready-to-move inventory gets its own page and campaigns built around “ready to move” searches and retargeting of past enquiries, with a clear offer and site-visit booking.
Planning a launch or sitting on unsold inventory?
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