These are the working plans we start from — the research, campaign structure, bidding, page layout and WhatsApp flows — written out so you can see exactly how we would approach your project before you speak to us.
Each playbook is an example plan for a hypothetical project, not a client result. Search volumes come from Google Ads data for India; other figures are planning assumptions and are labelled as such.
Keyword groups, negative keywords, bidding stages, Meta campaign structure and the weekly numbers we would track for a mid-segment launch.
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Section order, what goes above the fold, how the price sheet is captured, the speed budget and the tracking events we set up on every project page.
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Message by message: what happens in the first minute, how leads are qualified and routed, how site visits are booked and what happens when a buyer goes quiet.
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Tagged project pages, timestamped lead registration, instant replies and a simple report that helps a CP prove which buyers they brought.
Read the playbookWhat the playbooks are, where the numbers come from, and how to use them.
Send us your project details and we’ll review your current pages, ads and lead handling, then share a plan for your launch or inventory.
