Ask three property brokers in India what commission they charge, and you will get three different answers. A resale dealer in Noida typically quotes 1% to the buyer and 1% to the seller. A commercial broker in Mumbai negotiating an office lease routinely charges one to two months’ rent. Meanwhile, an authorized channel partner marketing a luxury project launch in Gurugram or Bengaluru makes 3% to 5% directly from the developer, charging the homebuyer zero.
Because India has no statutory cap on brokerage fees under the Real Estate (Regulation and Development) Act (RERA), commission structures are shaped entirely by market convention, transaction category, and whether you are dealing with primary builder launches or secondary resale. This guide explains how real estate broker commissions work across Indian cities, how builder payout slabs and tiered kickers are calculated, what RERA Section 9 requires, and why relying solely on external broker networks often costs developers far more than building their own digital sales pipeline.
How much do real estate brokers charge in India?
In the Indian real estate market, brokerage fees depend on the nature of the transaction. There is no single government-fixed fee schedule, but clear regional standards have solidified over the last decade:
Secondary residential sales (resale flats and independent houses): The standard market benchmark is 1% to 2% of the total agreement value, charged to both the buyer and the seller. On a ₹1 Crore resale flat, a broker earning 1% from each side collects ₹2,00,000 in total gross brokerage.
Primary residential launches (new builder projects): The buyer pays 0% brokerage. The developer pays an authorized channel partner between 2% and 5% of the basic sale price (BSP), depending on the speed of bookings and sales volume.
Residential rentals: The standard charge across Delhi NCR, Mumbai, Bengaluru, and Pune is 15 days to 1 month’s rent from the tenant, and frequently an equivalent amount from the landlord. In long-term agreements (2–3 years), some brokers charge 10% of the annual rental value.
Commercial sales and pre-leased retail: Commission rates typically range from 1% to 2% for outright commercial purchases. For high-yield pre-leased bank branches or institutional assets, fees are often negotiated as a flat success percentage upon registry.
Commercial leasing: Brokers handling office space, retail showrooms, or warehouses usually charge 1 to 2 months’ rent from the property owner, and occasionally 1 month’s rent from the corporate lessee.
Commission structures vary dramatically between primary builder launches and secondary market resale.
Standard commission slabs: primary vs resale deals
The financial mechanics of primary builder launches differ fundamentally from secondary resale. The table below illustrates the standard commission slabs across Indian metropolitan and Tier-2 property markets in 2026:
Deal Type
Standard Rate
Who Pays the Fee?
Payout Milestone
New Launch Residential (Mid-Segment)
2.0% – 3.0%
Developer only (Buyer pays 0%)
50% on BBA (10–20% paid), 50% on demand letter
New Launch Residential (Luxury / ₹2Cr+)
3.0% – 5.0% + Kickers
Developer only
Milestone-based (often linked to quarterly targets)
Plots & Plotted Townships
3.0% – 6.0%
Developer or Land Aggregator
Upon registration of the plot deed
Secondary Resale (Ready-to-Move)
1.0% – 2.0%
Both Buyer & Seller (Split)
At final registry and key handover
Commercial Office & Retail Leasing
1 to 2 Months' Gross Rent
Landlord (occasional split)
Upon execution and registration of lease deed
Notice the spread in primary builder projects. When a builder launches a 500-unit township, they do not offer a flat commission. Instead, they structure tiered slabs to incentivise high-performing firms. A broker who sells 2 units might receive 2.5%, but a channel partner who commits to selling 15 units in 45 days can unlock a 4.5% payout plus international holiday incentives or luxury car bonuses.
In primary market transactions, the developer pays the commission; buyers pay zero.
Who pays the broker: buyer, seller, or developer?
One of the most frequent points of confusion for first-time homebuyers is who actually cuts the cheque for brokerage. The answer comes down to whether the inventory is fresh or pre-owned.
In new project launches, buyers should never pay brokerage. Builders engage channel partners as an extended sales force. When you visit a project site office accompanied by an agent, or register your details through an agent’s link, that agent is compensated entirely by the developer. If an agent asks a homebuyer for a commission fee on an under-construction builder project, that is non-standard practice, and buyers should decline.
In secondary resale transactions, both parties usually pay. Because the broker sources the property from the owner, verifies physical documents, negotiates price differentials, coordinates society NOCs, and assists with stamp duty registration, both buyer and seller are benefiting from an independent intermediary service. In competitive markets like South Delhi, Bandra, or central Bengaluru, some sellers refuse to pay more than 1%, shifting the negotiation pressure onto the buyer.
How builder channel partner payouts work (2% to 5% slabs)
To understand why brokerage eats so deeply into a developer’s margins, you have to understand how channel partner contracts are drafted. In our guide to the channel partner in real estate role, we covered the operational difference between local dealers and structured CPs. In terms of compensation, developers use three specific mechanisms:
Base Slabs: The baseline commission offered to any registered agent who brings a walk-in lead that converts. In Tier-1 cities, the baseline is usually 2% to 2.5% of the Agreement Value.
Volume Kickers (Ladder Slabs): Retroactive bonuses based on gross booking volume. For example:
Bookings 1 to 3 units: 2.5% commission
Bookings 4 to 8 units: 3.5% commission (applied retrospectively to all 8 units)
Early Bird Launch Incentives: During pre-launch windows, builders often offer additional 0.5% “spot incentives” for every what is EOI in real estate submission converted into a confirmed booking within 48 hours of pricing announcement.
Payout timing is critical. Builders rarely pay 100% upfront. Standard industry practice releases 40% to 50% once the buyer pays the mandatory 10% to 20% booking milestone and signs the registered Builder-Buyer Agreement (BBA). The remaining 50% is disbursed when the slab-casting milestone is reached or when bank loan tranches are credited to the builder’s RERA escrow account.
Under RERA Section 9, only registered agents and channel partners can legally claim brokerage on registered projects.
RERA rules on broker commission and agent registration
When RERA came into force in 2016, it transformed the legal landscape for property brokers in India. While RERA does not cap commission percentages, it establishes strict operational boundaries:
Mandatory Agent Registration (Section 9): Under Section 9 of the RERA Act, no real estate agent or channel partner can legally facilitate the sale of any plot, apartment, or commercial building in a registered project without obtaining an official RERA agent registration number from the state authority. Our guide on RERA registration for agents outlines the exact fee structures across UP RERA, MahaRERA, and HRERA.
Advertising Compliance (Section 10): Agents cannot market or publish brochures, newspaper ads, or social media promotions for any project that does not prominently display the project’s valid RERA registration number and the state RERA website portal.
Unfair Trade Practices: Under Section 10(c), an agent who falsely promises amenities, guarantees unrealistic rental returns, or misrepresents possession timelines can have their license revoked and face financial penalties of up to ₹10,000 per day of ongoing default.
Right to Commission: Only a RERA-registered broker has legal standing to enforce commission recovery before RERA tribunals or civil courts in the event of a builder non-payment dispute. Unregistered agents operating on informal handshake agreements have zero protection under the law.
Taxes on brokerage: 18% GST and Section 194H TDS
Real estate brokerage in India is a taxable service. Both individual consultants and corporate brokerage agencies must account for two mandatory direct and indirect tax provisions:
1. Goods and Services Tax (GST at 18%): Brokerage services fall under the standard 18% GST rate (SAC Code 997222 for property brokerage services). If an agent or brokerage firm has an aggregate annual turnover exceeding ₹20 Lakhs (₹10 Lakhs in special category states), GST registration is mandatory. When invoicing a builder or corporate client, the broker must bill: Base Brokerage + 18% GST. If a broker is not GST-registered, developers operating under corporate compliance will often handle payouts under reverse charge or require formal registration.
2. Tax Deducted at Source (TDS under Section 194H): When a developer or company pays brokerage exceeding ₹15,000 in a financial year to a resident agent, they must deduct 5% TDS at the time of credit or payment under Section 194H of the Income Tax Act. (This was temporarily reduced to 3.75% during pandemic relief, but returned to the standard 5% rate). The broker receives 95% of the payment directly and claims the 5% TDS credit in their annual Form 26AS when filing income tax returns.
Brokers who handle high volumes often negotiate tiered kicker slabs with developers.
Brokers vs own ads: why developers need a hybrid model
For a developer launching a ₹100 Crore residential project, paying a 4% average commission to external channel partners means spending ₹4 Crore entirely on intermediary payouts. That does not include the cost of organizing broker launch meets, distributing printed collateral, or funding lavish rewards schemes.
Worse, relying 100% on external brokers creates acute vulnerability:
Shared Loyalty: A broker is loyal to their commission, not your brand. If a rival builder down the road increases their commission slab from 3.5% to 4.5%, brokers will divert your prospective buyers to the competitor’s site office.
Lead Recycling on Portals: When brokers buy packages on property portals, they often call the same buyer who enquired on multiple competing projects, creating massive buyer fatigue.
Zero First-Party Asset Value: When the project sells out, the developer is left with zero proprietary customer data. The broker owns the customer relationship.
This is why high-performing developers in Noida, Lucknow, and Gurugram operate a hybrid marketing model. They partner with select top-tier brokers for local footfall, but allocate 60% of their acquisition budget to running their own dedicated real estate lead generation engine. By directing high-intent ad traffic to a dedicated project landing page with an instant 60-second WhatsApp response, developers acquire exclusive site visits at an effective customer acquisition cost of 1.0% to 1.5%—saving millions in commission leakages.
Final milestone payouts typically happen upon registration or possession handover.
How to negotiate brokerage rates and protect your margins
Whether you are a homebuyer purchasing an apartment, a builder engaging a broker network, or an agent pitching a developer, negotiation hinges on clarity of terms before paperwork is signed:
For Builders:
Insist on RERA Numbers on Invoices: Never issue a payment without verifying the agent’s active RERA registration certificate. Non-compliant payouts expose your company to regulatory scrutiny.
Structure Milestone Payments: Never pay more than 50% upon agreement signing. Tie the second tranche to the customer paying at least 25% of total project cost to protect against cancellation clawbacks.
Include Cancellation Clawback Clauses: If a buyer defaults or withdraws under RERA before construction begins, your agency agreement must state that the unearned commission is adjusted against future bookings.
For Homebuyers:
Never Pay Brokerage on New Projects: If visiting a builder site, ensure you register directly at the reception or clarify in writing that the accompanying consultant is compensated by the builder.
Negotiate Luxury Resale Slabs: On resale transactions above ₹2 Crore, do not accept a flat 2%. Most brokers will willingly close at 1% or agree to a flat success fee upon final registry.
Get Invoices with GST: Always pay brokerage via RTGS/NEFT against a formal tax invoice. Cash brokerage payments leave you with zero proof if title disputes or document retrieval issues arise later.
If you are a developer or builder spending lakhs every month on broker payouts and wonder whether your project could generate direct, exclusive site visits at a fraction of the cost, request a free marketing audit. We will analyze your project positioning, ad funnels, and follow-up workflows, and show you exactly how to build an in-house sales machine that puts you in control of your bookings.
Founder of Veloxis Global, with 4+ years in digital marketing. Works with builders, brokers and channel partners across Kanpur, Lucknow, Noida and Delhi NCR.
How much commission does a real estate broker charge in India?
On secondary market resale deals, brokers typically charge 1% to 2% of the transaction value from both the buyer and the seller. On residential rental deals, the fee is usually 15 days to 1 month's rent. For new project launches, channel partners charge buyers 0% and receive 2% to 5% directly from the builder.
Who pays the broker commission on new launch builder flats?
In primary sales (new project launches), the builder or developer pays 100% of the commission to the channel partner or broker. The homebuyer pays zero brokerage fees.
Is real estate broker commission regulated by RERA?
RERA does not cap or fix brokerage percentages; commission rates are governed by mutual agreement. However, RERA Section 9 mandates that brokers must be officially registered with the state RERA authority to legally facilitate sales and receive commissions on registered projects.
Is GST applicable on real estate brokerage in India?
Yes. Brokerage services attract 18% Goods and Services Tax (GST). If the broker is GST-registered, they invoice the fee plus 18% GST. For corporate developer payouts, Tax Deducted at Source (TDS) under Section 194H also applies.
What is a 70/30 commission split in real estate?
In real estate brokerage agencies, a 70/30 split means the individual agent keeps 70% of the gross commission earned on a deal, while the brokerage firm or principal channel partner retains 30% to cover office infrastructure, CRM software, marketing leads, and administrative support.
When does a builder pay commission to a channel partner?
Builder commission payouts are tied to payment milestones. Typically, 50% of the commission is released when the buyer executes the Builder-Buyer Agreement (BBA) and pays the initial 10% to 20%, with the remaining balance disbursed upon milestone collection.
Can a homebuyer negotiate brokerage fees in India?
Yes. In resale transactions, brokerage fees are negotiable. On high-ticket luxury transactions (above ₹2–3 Crore), buyers and sellers frequently negotiate the rate down from 2% to 1% or agree on a flat lump-sum fee.
Should builders rely only on broker networks or their own digital ads?
Relying solely on broker networks costs developers 3% to 5% per unit plus kicker bonuses. Leading developers run a hybrid model: maintaining strong channel partner relationships while running their own digital lead engine (Meta ads, project landing pages, and instant WhatsApp response) where customer acquisition costs are often under 1.5%.
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